A job candidate’s journey with a company from application to hire (or not hire) is no longer just a process, it’s an experience. As a job seeker travels through the different recruitment phases—sourcing, interviewing, screening, hiring and onboarding—they naturally develop their own perception or opinion of your company. Whether it’s a positive or negative experience, it can have a lasting impact on your employer brand.

With the combination of an aging workforce and a growing demand for services, the ongoing search for talent will continue to rank among the top human resources concerns for healthcare organizations through 2019 and beyond. 

While the talent shortage alone would be enough to test HR departments for the next several years, ongoing digital transformation and the incorporation of emerging artificial intelligence and automated tools — particularly in the recruiting space — are forcing further adaptation.

Healthcare organizations have one mission—to provide quality care to patients. And nurses are integral to accomplishing that mission.

Millennials now make up the largest proportion of the American workforce, at 35 percent. And Generation Z, people born after 1996, represents another massive wave that has begun joining the workforce.

Workforce issues remain a key concern for healthcare employers as we navigate through an era of change, transformation and uncertainty. From talent shortages to demographic changes and consolidation to emerging technologies, these are just a few of the factors and implications for the way hospitals, health systems and other related entities need to staff their organizations.

Healthcare organizations have long been under distinct industry-specific pressures, and human resources professionals in healthcare need innovative approaches to manage those challenges effectively. As healthcare companies cope with an aging customer base, expanding coverage and an avalanche of new technology opportunities and concerns, HR departments will be forced to play an even larger role helping companies and workers adapt to these evolving conditions.

The intense competition to hire for healthcare organizations shows no signs of abating, as demand for care increases while more baby boomers are retiring every day. As a result, too often healthcare companies find themselves hiring haphazardly, taking into account a candidate’s qualifications but not how they will fit with the company’s culture.

A new mindset is to have a “holistic” recruiting strategy. It’s an idea that has been talked about in broader human resources circles, but is just making its way to the healthcare sector. Here’s what you need to know.

Attracting quality talent, increasing retention, and reducing cost-per-hire are just some of the reasons why developing a successful employer brand is crucial to an organization’s long-term success. In fact, recent reports reveal that companies who prioritize employer branding typically see a 50 percent increase in qualified candidates; a 28 percent decrease in turnover; and a 43 percent decrease in cost-per-hire. 

One of the top workplace challenges facing the healthcare industry today is hiring for the right cultural fit. Even as providers fight over a finite pool of qualified healthcare talent, leaders have come to recognize that it’s essential to attract and retain people who can reflect and champion the values and mission of the organization.

Here are some important things human resources leaders need to know to align their talent-acquisition strategy with their company culture.

The 44th National Association for Health Care Recruitment (NAHCR) IMAGE Conferencetook place in Scottsdale, Arizona this past week. Expanding upon the previous year’s conference learnings, successful healthcare recruiters will need to adopt marketing tactics, leverage new technologies, and understand their potential candidate audiences in order to thrive in an increasingly competitive landscape.

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