13 Keys to Successful Healthcare Recruitment from the 2015 NAHCR IMAGE Conference

13 Keys to Successful Healthcare Recruitment from the 2015 NAHCR IMAGE Conference
Marketing Director

I recently had the opportunity to attend the National Association for Health Care Recruitment’s (NAHCR) 2015 IMAGE Conference in New Orleans, Louisiana, the “Big Easy.” As you’ll see below, this year’s general sessions from the conference were packed with insightful and inspiring strategies for success. The healthcare industry is a challenging environment for recruiters, but with the right tools and strategies, your organization can overcome the challenges.

I hope you find my recap of the conference helpful as you lead your healthcare organization to success in 2015 and beyond. Here’s what I learned from this year’s conference:

1-5: Aplanalp’s Method for Making a Difference

This year’s opening keynote speaker Rory Aplanalp, President of StarQuest, reminded attendees of an important lesson that is relevant across industries and equally applicable to our personal lives. During his keynote address, Rory discussed the significance of applying the Model of Control, which affirms that most things are outside of our control, including the weather, the behavior of others, the availability of time, and taxes, to name a few items. There are only two key areas where we have total control, and these include our own attitude and behavior. Rather than worrying about an issue, we have to use the Model of Control to adapt and act immediately.

In order to make a difference, Aplanalp explains, we have to start with the conversations we have with ourselves. If we don’t tell ourselves that we can change, then our actions will reflect that. Aplanalp shared his P.L.A.T.E. methodology for making a difference, which consists of the following:

P. “Put Good Stuff In” – In order to become better, we need to continue enriching ourselves with good things.
L. “Let Go of the Past” – We have to learn from the past, rather than live in it.
A. “Attitude of Gratitude” – People like to feel appreciated, and an attitude of gratitude can go a long way.
T. “Throw Starfish” – Starfish on the shore die due to the heat of the sun, but we can make all the difference in the world to one starfish saving their life by throwing them back into the sea. Similarly, we need to realize we can make a huge impact in each person’s life through our actions.
E. “Exercise the 5 Minute Rule” – We should take at least five minutes of every day for self development.

6-9: Improving Employee Retention with Psychometric Assessments and C.R.A.P.

Jeff Kortes, Founder of Human Asset Management, discussed the advantages of utilizing a psychometric test when hiring for the right fit. This type of test can give employers a good idea of a candidate’s personality and, when combined with reference checking and the interview process, can offer a far better picture of whether someone is going to be a good fit for an organization. Kortes, however, cautions employers from relying too much on the test. “You don’t want the decision-making factor to be an instrument,” he says. “Start using them as a supplement to your interview process.”

According to Kortes, giving employees C.R.A.P. can significantly improve employee retention. Here’s what he means by this acronym:

C. “Caring” – Employers should aim to create a family and demonstrate that they care about their people. According to Kortes, 20% of employees have issues in their lives that prevent them from performing optimally in their job. “The key is to get to those people early,” he says. “That caring aspect helps demonstrate and create a family.
R. “Respect” – No one likes to be micromanaged. Healthcare employers should focus on hiring good people and let them take care of patients. Employees, physicians and allied health staff should feel respected as healthcare professionals.
A. “Appreciation” – “Fifty percent of people out there feel they are not appreciated,” Kortes explained. Employers tend to be inherently negative, but it’s important to show appreciate for your staff.
P. “Praise” – Employers and managers need to people when they do things well. “We have to fill that gas tank up,” said Kortes, figuratively. Millenials, which now represent the majority of the workforce, expect to hear praise when they do a good job. “If you don’t do it, then they’re gone.”

10-13: 4 Key Elements of Top Performing Recruitment Organizations

David Szary, Founder of Recruiter Academy and Lean Human Capital, presented the results of the 2015 Health Care Recruitment Benchmark Study. According to Szary, a proactive talent acquisition strategy will arguably be the most critical function within healthcare organizations during the next decade.

During his experience in the industry, Szary has found that top performing recruitment organizations share the following four key elements:

Technology, Tools & Scalable, Lean Processes - Speed and efficiency are important for a successful recruitment strategy. In order to be successful in 2015 and beyond, it’s important that healthcare recruiting organizations employ the necessary technology and tools that streamline their processes. If your organization doesn’t utilize an applicant tracking system, it may be an optimal time to begin evaluating them.
Adequate Staff of Recruiters - With increased hiring in the healthcare industry, it’s important that healthcare employers have an adequately staffed recruitment team. “Every time you add 175 positions each year,” Szary explains, “think about adding recruitment resources.”
Competency/Skills of the Recruitment Staff -  In an increasingly competitive industry such as healthcare, it’s important to ensure your staff have the necessary skills and training to succeed. Attending industry conferences and participating in organizations such as NAHCR are part of the equation.
Commitment to Culture - Successful organizations have a strong culture. As Dr. Kincaid of the Disney Institute reminded us at the 2014 NAHCR IMAGE Conference, it’s important to have a culture of commitment rather than compliance. Committed people are fully invested in their organization’s success.

Did you attend this year’s NAHCR IMAGE Conference? I’d love to hear about your favorite sessions from the conference.

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