5 Articles for Mobile Recruiting Success in 2016
If you don’t have a mobile strategy by now, you’re no longer competing in the game. For many households, mobile phones have replaced landline phones and mobile activity has been on the rise for years. On May 5, 2015, Google announced that more searches take place on mobile devices than on computers in 10 countries including the US and Japan. As employers, this means candidates are more likely to search for jobs on their mobile device than on a desktop computer. As 2016 progresses, I’m willing to bet mobile activity will continue its upward trend.
Based on the latest data, having a mobile recruiting strategy in place is crucial for any employer, include healthcare organizations. This week, I thought I would share five articles to help you strengthen your mobile recruiting initiatives for the new year.
1. Embrace Mobile Recruiting and Attract More Candidates
In this article, Catherine Hess covers the six key elements that should be included in a comprehensive mobile recruiting strategy. According to Hess, employers are at a career crossroads right now with the Baby Boomer generation retiring and Millennials taking on management seats. When updating your mobile recruitment strategy, consider the following:
- Social recruiting
- Mobile optimized career pages
- Accepting mobile resumes or social job profiles
- Highlighting company culture with video
- Digital interviews
- Digital onboarding
2. 2016 HR Forecast: Data Analytics, Wearables, and More
Over the past three years, companies boosted investments in mobile-based HR initiatives by 70 percent, Michelle V. Rafter states in a recent HR tech column for PCMag. “Mobile and social are here; they’re pervasive, it’s a done deal,” says Rafter. For companies looking to get started on mobile recruiting, Rafter recommends creating a company profile page on LinkedIn and maintaining an active presence by posting news and other regular updates potential job candidates would be interested in signing up to follow.
3. Healthcare Recruiting Trends for 2016
Although this article discusses broader recruiting trends for healthcare organizations in 2016, mobile recruiting remains a key part of a successful recruiting strategy. The article discusses how Children’s Mercy Hospital of Kansas City, for example, is using video interviewing software to provide a new entry point to the application process for busy healthcare workers. Furthermore, healthcare professionals now expect recruiting employers to come to them, with a robust presence in social media and in their favorite occupational media.
4. 7 Tips for Mobile Recruiting
90 percent of job seekers now utilize mobile devices for a new opportunity, Jerome Ternynck, Founder and CEO at SmartRecruiters, writes for Inc. The experience during a company’s hiring process can determine whether a candidate pursues the opportunity further and ultimately accepts a job offer. The following are Ternynck’s seven tips for success in mobile recruiting:
1. Optimize your careers site.
2. Mobile-enabled job application.
3. Automated text messages.
4. Provide relevant mobile optimized content.
5. Create talent pipelines.
6. Attract Millennials.
7. Use mobile for hiring teams.
5. The Growing Pains – and Pleasures – of Mobile Recruiting
During Human Resource Executive’s 18th Annual HR Technology Conference & Exposition in Las Vegas, a slate of panelists discusses the growing pains and pleasures of going mobile in recruitment and other areas of the HR function. According to the panelists, HR should devise a mobile strategy. This includes determining what the plan for mobile is, what the company’s goals are and what your organization hopes to accomplish. Unfortunately, with mobile technologies, companies should also be aware there is always a risk of security issues.
Mobile recruiting is not a new concept, but healthcare employers have many opportunities to optimize their recruitment processes and efforts in 2016. By focusing on strategy and following a few best practices, employers can ensure they are reaching candidates where they are while improving the overall candidate experience, especially on mobile devices.