5 Ways to Improve Healthcare Employee Engagement

5 Ways to Improve Healthcare Employee Engagement
Marketing Specialist

The term “employee engagement” may have different meanings to different employers. Although healthcare organizations may share similar goals—to improve patient satisfaction or increase productivity, just to name a few—outcomes are dependent on its success or failure. According to a recent HRsoft study, more than 90 percent of managers/CEOs believe that an engagement strategy is key to an organization’s success, but only 30 percent actually have one.

“Employee engagement is more than trying to make workers satisfied or happy, it’s the emotional commitment employees have to the company and its goals,” says Kevin Kruse, NY Times bestselling author and Forbes columnist. Confusing the two causes healthcare leaders to underinvest their resources in engagement initiatives, thinking it’s a “nice to have” rather than an enabler of their most important goals.

During an age where a healthcare organization’s financial stability is contingent on critical factors such as patient satisfaction and readmission rates, employee engagement has never been more important and should not be disregarded. The following five articles have been selected to aid in your healthcare organization’s employee engagement initiatives and ensure that you’re poised for ongoing success.

The ROI of Employee Engagement in Hospitals

Employee engagement has direct impact on hospital system financials, says Kevin Kruse. According to a review of engagement and clinical outcomes at the National Health Service (NHS) in England, for every 10 percent increase in engagement there was a reduction in MRSA, a life-threatening skin infection, by .057 cases per 10,000 bed days, and one standard deviation improvement in engagement reduced mortality by 2.4 percentage points. The same study showed a strong correlation between engagement and reducing staff turnover. Additionally, as patient advocacy and loyalty increases, and as Medicare reimbursement is maximized, revenue inevitably climbs.

Read the full Forbes article here.

Employee Engagement Statistics

To maintain a productive and efficient workforce, your employees have to be engaged in a positive way, states Brian Sharp, Chief Marketing Officer at HRsoft, a talent management software company aimed at improving employee engagement and retention. Managing an unengaged talent pool will prove to be financially detrimental to the company and become a liability instead of an asset. An engagement survey conducted in 2014 revealed that more than 60 percent of employees do not feel engaged at the workplace.

View HRsoft’s full list of employee engagement strategy landscape statistics here.

The Google Approach: How Hospitals Can Create Cultures That Drive Employee Engagement, Satisfaction

Although you may not correlate Google with hospitals and health systems, experts say healthcare providers can benefit from adopting similar research-based, scientific approaches. Like Google, healthcare organizations can conduct complex, formal surveys to gather data that can be critical to increasing workers’ engagement and happiness, says Paul Spiegelman, Chief Culture Officer for Stericycle. “The data helps you understand the pulse of the organizations, and it helps you then create action plans.”

Read the full Becker’s Hospital Review article here.

How Employee Engagement Can Improve a Hospital’s Health

A research study by Gallup and Loma Linda University Medical reveals that employee engagement and employee safety both work together to enhance patient safety. For example, to build and sustain an engaged workforce, a small hospital enlisted Gallup to help boost employee engagement among its workforce. Hospital leaders wanted to ensure that all employees were devoted to their roles and deeply connected to their work. So they implemented three key interventions: they selected employees based on talent, invested in ongoing employee development, and emphasized engagement from the top down. Four years after making extensive changes, the hospital saw substantial results.

View Gallup’s results here.

6 Keys to Employee Engagement During Times of Distraction

Gallup concluded that 71 percent of all employees are either “not engaged” or “actively disengaged.” The problem of disengagement can become most prevalent during the summer months when there’s economic downfall and vacation and summer activities are top priority. To re-engage your employees or prevent disengagement during your slowdown periods in the business, Alan Zimmerman, founder and CEO of Communi-Care Network, Inc., advises you must recognize disengagement because you can’t fix it if you don’t know it exists. Additionally, you must consider its high costs and make sure you’re not a part of the problem.

View Entrepreneur’s full article here.

As you can see, employee engagement should be an unwavering factor in your formula to improve patient safety and care.  “[Because] without employee engagement, you’re never going to get the kind of ultimate patient experience you’re hoping for,” says Mike Packnett, CEO at Parkview Health. Do you currently have an employee engagement strategy? Please leave a comment below.

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